The kid's name is Ryan, a 7-year-old who is the host of Ryan ToysReview, a popular toy review channel on YouTube topped the likes of PewDiePie, Logan Paul, Jake Paul and other top YouTubers to be number one on Forbes annual list of top YouTube earners.
According to Forbes, the family-run YouTube channel generated about $22 million in pretax income between June 1, 2017 and June 1, 2018. Now that's a jump from last year's 8th position to 1st position this year, which is an $11 million increase from last years income.
Ryan ToysReview YouTube channel began in March 2015 when Ryan who was just 4-year-old then, and a fan of toy-review videos asked his parents why he couldn't also review toys on YouTube.
"Ryan was watching a lot of toy review channels --- some of his favorites are EvanTubeHD and Hulyan Maya --- because they used to make a lot of videos about Thomas The Tank Engine , and Ryan was super into Thomas," Ryan's mother said during an interview with TubeFilter. "One day, he ask me, 'How come i'm not on YouTube when all the other kids? So we just decided --- yeah, we can do that. Then, we took him to the store to get his very first toy."
Ryan ToysReview began producing YouTube's almost on a daily basis until a July 2015 video went viral. The video shows Ryan opening and a box containing about 100 toys from Pixar's Cars series. The video now has over 900 million YouTube views.
Ryan's YouTube channel does reviews for new toys or kid's food products. One thing that makes users love the channel is the earnest and enthusiastic commentary from Ryan who does it with off-camera guides from his parents.
The channel now has 17 million subscribers, and has received a combined 26 billion views.
Early this year, ToysReview struck a deal with Walmart to sell a toy line called 'Ryan's World' exclusively in over 2,500 US stores and Walmart websites.