Google Will Kill Its Experimental Social Network Called Shoelace

Pappi Hex

Internet giant Google is shutting down its experimental app called Shoelace. Launched May 12, 2019, by Google's in-house incubator Area 120, the Shoelace app was built to help facilitate real-world connection.

During launch, Google said the shoelace said the app was made to help locals with shared interest connect and also find activities to do with the people they connect. Unlike Facebook, Twitter, and other social app that connects people on the web alone, this app rather encourages people to meet and do activities in real life.

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Unfortunately, the tech giant has announced that the social network app won't make it out of the experimental phase and will shut it down on May 12th.

According to a document accessible on the Shoelace website, the company said that due to the current health crises, they don't feel that now is the right time to invest further in the project.

"Area 120 builds, launches, and iterates on dozens of novel ideas that might otherwise not be explored. Most of these experiments will not work long term," the statement added. "Like all projects within Area 120, Shoelace was an experiment. We're proud of the work that we accomplished and the community that we built."

Google has made it clear that it has no plans to relaunch Shoelace once the coronavirus pandemic has been subdued. In line with that, all data associated with the service after May 12th, though users will still be able to get a copy only when they fill out this form before that date.

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