Apple Sued For Hiding Notch In iPhone Xs And Xs Max Adverts

Pappi Hex

A Californian woman has filed a law suit against Apple, claiming she was tricked by the marketing images used by the Cupertino company to promote the iPhone Xs and Xs Max.

According to Business Insider, Courtney Davis, a resident of Northern District of California has dragged Apple to court for its deceptive marketing strategy of hiding the notch in advertisement displaying the iPhone Xs and Xs Max.

Images Apple used in promoting the iPhone Xs and Xs Max all have a dark background that obscures the notch, which many people believe Apple intentionally used it to hide the notch so as to boost sales.

The woman explained that she pre-ordered the iPhone Xs Max believing that it didn't have the notch, which is, based on the promotional images Apple used.

The lawsuit read, "Images that disguise the missing pixels on the Products' screens are prominent on Defendant's website, as well as in the advertisements of  retailers who sells the products."

Another complaint made by the woman is that Apple displayed false pixel count on its website that the pixels in the rounded corners should never have been counted.

The lawsuit asks Apple for compensation for damages and seeks a class action status.

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