Weak Sales: Apple Slashes 'Overpriced" iPhones For The Second Time in China

Pappi Hex

Following disappointing sales of iPhones in China due to cheap local alternatives and the US-China trade war, Apple early this year cut the prices of the iPhone 8, iPhone XR and iPhone XS for third-party resellers in China to boost sales. However, that didn't help much.

According to the Taipei Central News Agency, Apple has for the second time slashed the prices of the iPhone XS and iPhone XS Max for two major Chinese retailers.

The discount comes in different forms for those buying online and those buying in physical stores. The iPhone XS received a price drop of 1000 yuan ($150) for those buying in physical Suning stores. However, consumers buying online will receive even a further discount that increases to 1300 yuan ($195).

Also, Consumers can also get the iPhone XS from JD.com but at 1000 yuan ($150) discount as it is with Suning physical stores.

For the iPhone XS Max, Apple has even increased the discounts. JD.com is offering a 1700 yuan ($250) price cut while Suning is offering a massive 2000 yuan ($300) price discount when consumers purchase the device upfront.

During the first price cut, Apple slashed 450 yuan ($66) for the 64GB iPhone XR which was then sold for 5250 yuan ($770), whith most models receiving an average of around 400 yuan ($59).

Just as it was with the first price cut, these discounts aren't reflected on Apple's official website or in it's physical stores. Chinese consumers that wants to buy any of the discounted Apple products from Apple's website, but yet aren't in the know of the happenings will end up paying nothing short of 8699 yuan ($1300) for the iPhone XS and 9599 yuan ($1430) for the iPhone XS Max (without upgrade).

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