Xiaomi Overtakes Apple As World’s No. 2 Phone Maker

 
Xiaomi Corps. has become the world's second-biggest smartphone maker, toppling Apple who now stands at number 3, Canalys report.

The preliminary report which shows worldwide smartphone shipment data for Q2 2021 revealed that Xiaomi will overtake Apple to become the no. 2 leading smartphone maker in terms of global shipments.

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Xiaomi has seen a 17% market share in Q2 with an 83% YoY growth, while Samsung who stands at no. 1 had a 19% share, and Apple who had a 14% dropped to the no. 3 spot. Vivo and OPPO came no. 4 and 5 with 10%.

This will be the first time that Xiaomi will break into the top two spots, an area long dominated by Samsung Electronics and Apple Inc. Huawei Technologies Co. at some point disrupted the rankings and it looked like they were there to stay until sanctions from the Trump administration came pouring in. 

Huawei's withdrawal from the highly competitive smartphone market created a vacuum for other Chinese manufacturers who begun to spend heavily on hardware to fill in the spot. Xiaomi did just that and saw shipments increased more than 300% in Latin America, 150% in Africa, and 50% in Western Europe.

"Compared with Samsung and Apple, its average selling price is around 40% and 75% cheaper respectively," Canalys Research Manager Ben Stanton. "So a major priority for Xiaomi this year is to grow sales of its high-end devices, such as the Mi 11 Ultra. But it will be a tough battle, with Oppo and Vivo sharing the same objective, and both willing to spend big on above-the-line marketing to build their brands in a way that Xiaomi is not."

Founder, Chairman, and CEO of Xiaomi, Lei Jun, in a letter to all employees pointed out the significance of the huge landmark.

"Since 2016, we underwent a comprehensive review of our business, and after five years of self-improvement, we significantly enhanced our product capabilities, and paved our way in the premium market segment and reinforced our position there," Xiaomi CEO Lei Jun said. "We regained our No. 3 position globally in 2020 Q3. Just two quarters later, we made another leap. Xiaomi will continuously strengthen its core capabilities and cement its place as the second-largest smartphone brand."

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